Mobile Banking services
A
mobile phone is no longer a simple device to make calls. It's become
the hub for all your activities, from e-mailing and browsing to paying
bills and transferring money. Banks may have been the first to dip their
feet into this technological pool, but telecom companies have begun to
catch up. The RBI's step to remove the 50,000 cap that it had imposed
earlier on daily mobile transactions has also provided the much-needed
boost to mobile banking.
How does mobile banking work?
Mobile banking allows you to conduct financial transactions on your phone just as you would at a bank branch or through Net banking. Banks are now evolving this facility as they launch innovative products.
For instance, IndusInd Bank's cash-to-mobile service enables customers to transfer money to anybody, including those who do not have a bank account. A bank customer can download the bank's app on his phone and then put in the phone number of
the person to whom he wants to send the money, along with the
transaction amount. The bank will send a message to the remitter and the
beneficiary along with different PINs to each. The remitter will have
to message his PIN to the beneficiary, who can then use both PINs and
his mobile number to withdraw cash from an IndusInd Bank ATM. The
service is free but operator charges will apply. Also, the sender will
need a Java-enabled handset.
Airtel Money, on the other hand, can be used on any mobile phone and you can register for it
by dialling *404# or at an authorised Airtel Money retailer. There are
two types of accounts. The first one is an express account , wherein you
can load 10,000 and use this to pay utility bills or for booking
rail/flight tickets on travel portals.
The upgraded version is called a power account, which can be loaded up to 50,000. This can be done through Net banking or an Airtel Money retailer. Citibank too has started a mobile banking service through its Citibank Cash-to-Mobile Receivables Solution and
is aimed at corporate customers. It enables them to receive funds from
retailers or end-customers. The advantage is that the money is
transferred instantly through IMPS (Interbank Mobile Payment Service),
which reduces the cost of transaction.
What banks plan to do?
Banks
have decided to take one step at a time. Currently, they are not
pushing hardcore banking services, only presenting mobile banking as an
enquiry tool to entice the customers to carry out transactions . For
example, SMS alerts for bill payment may tempt you to pay the bill through the phone itself.
Banks
are also trying to allay customers' fears of data leakage. Each
transaction requires multiple PINs or a one-time password (OTP) to
ensure it is secure. There are also plans to launch other services under
mobile banking to make it more appealing , such as ING Vysya's plans to
include wealth management and loan services . "This will allow a client
to use his banking app as a gateway for banking, shopping, stock market
information and travel," explains Panda.
How to access the wallet in your phone
To register for
mobile banking services, you will need... An account with the concerned
bank or telecom company. You should be registered forNet banking in
case of a bank. A Java-enabled handset for mobile banking, but an
ordinary phone will do for Airtel Money. An active GPRS connection in
case of mobile banking so that you can access the Net. To download the
mobile banking application.
How to transfer funds
Log in to the bank's app menu and input the mobile phone number or bank account number of
the beneficiary. Message the PIN you receive from the bank to the
beneficiary who will also receive a secret number. He will have to log
in both PINs at the ATM to withdraw the money. If the funds are being
transferred to a bank account, it will take about four working days.
Is it popular?
While
online banking has picked up pace, mobile banking remains subdued. One
reason is that when a new technology comes into the market, it takes
time for people to familiarise themselves with it, which is why the
growth is slow. "Another reason is that the small screen of a mobile
phone hampers the usage for transactions," says Ritesh Saxena, head
(personal accounts and direct banking ), IndusInd Bank. Moreover , the
generation that is hooked on to its mobile phones rarely indulges in
banking activities. "However, since the youth prefer phones to PCs,
mobile banking will be the preferred channel in the future," adds
Saxena.
Phone
technology is another problem area as there are different platforms of
mobile banking for different phones. However, the advent of smartphones
has definitely spelt good news for the mobile banking segment. Says
Sharad Mohan, chief operating officer, global consumer bank, Citibank
India: "After the launch of Citi Mobile on smartphones we have witnessed
a 30% growth in new users."
Source - Times Of India via http://allcgnews.blogspot.in/
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